Lero is a brand that has been present on the market for more than 40 years and is one of the first licensed brands in SE Europe. The name itself comes from Croatian literary tradition where Lero was usually represented by a lively and festive young man personifying the seductive spirit of the Mediterranean. Like their namesake, Lero natural juices attract and seduce with the fullness of their taste and the diversity of assortment. According to new market trends and consumer needs, Lero juices were given a new, modern visual identity.