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Packaging is Becoming the Biggest Marketing Tool

Organized by the Institute of Packaging and Graphic Arts Tectus – IatT, Tectus Ltd. and Ambalaža/REGprint trade journal, the 18th edition of the festival of packaging FEST.A CROPAK was held on May 25 in the Sheraton Hotel in Zagreb. The festival as usual encompassed several events: international conference “Packaging – Product – Consumer - Sustainability”, CROPAK and REGPAK Awards ceremony for best packaging in Croatia and the region, along with the exhibition of all nominated products and two panel discussions – “Packaging and Food Safety - Reducing Food Waste and Consumer Protection” and “Experience in consideration and realization of packaging”. The main topics of the conference were connected with the Save Food initiative, i.e. preventing food waste and the key role of the packaging as the inseparable part of the product, which, among others, was addressed in the presentations of Johannes Bergmair, Vice President of the World Packaging Organization (WPO) and Biljana Borzan, Croatian representative in the European Parliament.

www.festacropak.hr
 

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