Peter Lancaster, Digital Print Expert
The focus of my consulting activities is how to help printing companies take their businesses online. Now, whether that’s through computers or through mobile, primarily it is using tools like web-to-print, variable data and moving that into a fully fledged e-commerce solutions, and how to get the back end to work from that. It starts with strategy, always. If there’s no strategy, it will fail. The business benefits reflect in how you take your business online and how to make money from it, says
Planning For Success
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