Regional printing industry will gather at the first festival of print PRINT.Fest 2016 - Days with Mr. Print, on March 3rd and 4th in Zagreb, Croatia. The Festival will offer an insight into the current situation and perspectives of printing further development through the international conference “New age of print”. CROprint and REGprint awards for the best printing achievement will emphasize the importance of rethinking and realizing high-quality printed products. The aim of the Days with Mr. Print is to become a traditional annual gathering and signpost for the printing industry prosperity. We have discussed the Festival with Drena Milijević, conceptual creator, director of the Institute of Packaging and Graphic Tectus-IatT, Zagreb.