IAT and Mercator Educating Consumers Together


Yesterday, on july 6th, started the distribution of the special issue of Ambalaža trade journal called "Packaging in the Function of Product - Water" exclusively in two Mercator shops in Zagreb, (Ulica grada Vukovara and Zagrebačka avenija).

The aim of these special issues is to educate consumers about packaging as an integral part of the whole product. Modern consumers are curious, they want to be informed about the products they buy and use. The first in a series od special issues about different product groups is dedicated to the one product we cold not do without - water. Readers, or better to say consumers, get the opportunity to learn more about water packaging, find out what is the meaning of symbols on water bottles, how does the packaging protect water and how was it produced. Also, the journal provides important and useful information about the water itself. One copy of the journal is distributed to all subscribers of Ambalaža and REGprint tradje journals.

The plan is to publish monthly special issues which will focus on different groups of products.
Published on: 7/7/2010, 2:01 PM